• Are You Building Culture or Community?

    By Afterclass. No matter how clever your marketing strategy is, if a client comes to your studio and doesn’t connect on a personal level, chances are you won’t see that client again. To attract and retain clients, you have to provide people with more than just a killer workout. They ...
  • JOE LOMNICKI

    YOGA ACCORDING TO JOE - MAKE YOUR HEART SMILE

    A sense of calm tranquility and mindfulness fills the air. I’m sitting with over three hundred people at the Edmonton EXPO Centre as part of the 2015 Bust A Move event after just completing one of the hardest workouts of my life. The ladies from Barre Body Studio had me ...
  • Personal Trainers

    PERSONAL TRAINERS - WHAT FITNESS IS ALL ABOUT

    Personal trainers… We love them and we hate them. They get us in the best shape of our lives but they make us work our asses off to get there. There should be an easier way right? Most of us imagine our trainers heading home after a day working with ...
  • Jesse Lipscombe

    JESSE LIPSCOMBE - ALWAYS WORKING TO IMPROVE

    For Jesse Lipscombe, sports have always been an important part of his life. He followed his brother and sister with whatever they did. Whether it was dance or track, Jesse followed in their footsteps. For the vast majority of his life, track was his “home base”. He tried every event ...
  • Healthy Weight Loss

    5 LIFESTYLE TIPS TO GUARANTEE HEALTHY WEIGHT LOSS

    The act of losing weight is by no means unhealthy. We know that being overweight can lead to a host of negative health effects, such as an increased incidence of cardiovascular disease and diabetes. Subsequently, losing weight can reduce these risks, while often also improving confidence and boosting self-esteem. Unfortunately, ...
  • Couple's Fitness

    6 REASONS WHY HITTING THE GYM CAN IMPROVE YOUR DATING LIFE

    Hitting the gym is good for your health. Nobody can deny this statement. But what if I told you that working out is not only beneficial for your health, but also for your dating life and your relationships? I’m serious. Going to the gym can turn you from a dateless ...
  • Rise Up Challenge

    REMOVE THE WALLS OF YOUR GYM

    Obstacle Course Racing (OCR) has been around for 5+ years now. It is considered the fastest growing sport in modern age. If you're debating on signing up and taking on an event that in some instances is marketed as the toughest challenge out there, you may be wondering "where do ...