Jesse Lipscombe


For Jesse Lipscombe, sports have always been an important part of his life. He followed his brother and sister with whatever they did. Whether it was dance or track, Jesse followed in their footsteps.

For the vast majority of his life, track was his “home base”. He tried every event under the sun including high jump, triple jump, 400m, 100m and hurdles. Eventually he focused on high jump as his go to event. The process by which he arrived at this decision was simple. It was the only event he didn’t fail at.

Sport may have been a big part of who he was while growing up, but “fitness” was not. For Jesse, sport and fitness were two different things and he didn’t really start focusing on his fitness until he graduated from university.

He spent his college years at Morehouse College in Atlanta, Georgia on a full track and field scholarship. When he came back to Edmonton, he became a personal trainer at World Health Club and that’s when he started looking at wellness as more than just a part of competition in sport. He didn’t love it, being a serious sport competitor, but he saw the benefits of it including how he could help others understand the importance of wellness in their daily lives.

Jesse’s grandfather is an icon not only in Edmonton, but also across Canada, as a CFL Hall of Fame member. During his 11-year career with the Edmonton Eskimos, Rollie Miles was a running back, linebacker, and defensive back, punt returner and punter. Perhaps this is where Jesse got his all round attitude to sports. In 2006, Miles was voted one of the CFL's Top 50 Players of the league's modern era by TSN.

To Jesse, Rollie was just “Grandpa”. They had two years of “man-to-man” time before Rollie passed away in 1998 and during that time he gave Jesse some valuable advice that stuck with him during his life and shaped the person he would become.

“He asked me what I would do with my life if I had all the toys and had traveled throughout the world. How would I spend my day?” says Jesse. “I replied with a pretty simple answer then. I wanted to be a professional athlete, a Hollywood superstar and I wanted to own buildings.” Grandpa Rollie said that if he did anything else, it would be a waste of his time and he should devote his life to these tasks. From that moment on he knew that he had to work at each craft to be the best.

For Jesse, if he wanted to be the best athlete, he had to train like the best athlete. If he wants to act or sing, he has to practice so he can be the best. If he wants to be a successful entrepreneur, he needs to surround himself with the best in the business to learn from so he can become part of their elite group. The comments from his grandpa gave him a focus on how to live his life.

In grade 12, Jesse was the number one track recruit in North America. He had his pick of universities to go to. Blessed with great genetics got him part way there, but Jesse credits something else as the main contributor.

“I had a strong desire to be on stage. This is where entertainment and sports come together. I really loved being on stage and when I was on stage, I loved winning,” says Jesse. This is what he believes got him to compete on the international stage of track and field.

As a three time national high jump champion, Jesse ranked 6th in the world before the 2004 Summer Olympics in Athens. He dreamed of a podium finish, but was forced to withdraw after suffering a mini stroke that ended his track career.

With his track career behind him, he felt like his future was in limbo. Was he going to be an actor? Was he going to open a company? This is when his future as a personal trainer began. He learned important lessons while at World Health Club and combined those lessons with what he wanted his fitness world to look like creating a company called PHAT Training – Prioritizing Health Activity and Tolerance.

“That company was fun… I was training people outside all the time. I didn’t have an actual place, but I could work with people and share what I learned and then I met Stacey,” he says.

Stacey had a different take on fitness growing up than what Jesse had. She would come home after school and make up a workout, or run around in the fields on her family’s ranch. She didn’t know what it meant to be fit, but she loved it. Her first job was in a gym at fourteen and she fell in love with fitness and what it meant.

“I knew that she’d be a great partner,” says Jesse. “She was passionate about fitness and about the fitness model in a way I didn’t know.” When she came on board, they started Wevive Fitness and built a studio complete with equipment and training staff. Being in the business for ten years, they have been part of many trends that have come and gone but have remained proud and committed to their plan of helping people reach their fitness goals.

From day one, Jesse and Stacey have believed that everyone has an inner athlete in them and that they can train like an athlete even if they don’t believe it at the start. This is the concept behind their new brand – FlowPower.

“We’ve made it something literally anyone can do,” says Stacey. “We’ve taken out all the excuses.” For example, it only takes 15 minutes to complete a FlowPower workout. You don’t need any equipment other than your own body weight.

The program has been so successful that it caught the attention of former Edmonton Oiler Georges Laraque. Georges credits FlowPower with helping him lose 100 pounds after ending his hockey career in 2010.

“For me, when you retire, it’s so hard to stay in shape,’ he says. Georges did marathons but they were too hard on his 360-pound frame. “FlowPower is quick and efficient and helps you burn a lot of calories. It’s fun and it’s motivating.”

Jesse sums up FlowPower very simply. “There are all these infomercials selling a mat, or a chin-up bar, or a shaker promising to get you in shape. You don’t need any of these gimmicks with FlowPower. We think it will revolutionize the way people workout in that you don’t have to have any implements other than yourself, your mind and your attitude.”


Leave a reply